Hey Jeff
I've just started getting Wood Magazine recently after being a subscriber to Fine Woodworking, Popular Woodworking, and Woodworking. FW is getting a little stale. The best of the bunch IMHO was Woodworking and I was sorry to see it get folded into PW. I've enjoyed Wood Magazine and the volume of ads doesn't seem too bad - American Woodworker always struck me as too many ads and too little content. If you can get three years for $28, that seems a pretty good deal and might be worth the hassle of picking up those index cards.
My two cents -
Jonathan