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In an area that that has a population of over a million, there is not enough of a base to support a store like this?
No, in fact, what I recall from conversation with Tom and with a gentleman from Franchise Relations, a million is kind of on the small side for ideal markets for a store like this. Witness the fact that Rockler has closed many of its stores in similar sized markets, we may see others, too. I think outfits designed like the Woodworking Shop and other's may have more of an ability to run successfully, albeit also with fairly marginal profits.
My concern is what implications does this have for other, smaller operations? Woodcraft has a reasonably large advertising budget compared to others, and word of mouth may be cheap, but how do woodworkers without a network know about these other places????
I would expect that a Woodcraft-type store in a market like Raleigh could thrive if associated with something like ACE Hardware, but that probably raises various franchising issues. I am sure that in the Raleigh location, there are two things that negatively affect the ability to make a profit:
Location. That is an incredibly nice little shopping center. rent and all its associated costs (common area maintenance, insurance, taxes, lease hold improvement) probably top $10-12000, maybe more. some of that can be recovered from the fact that it is a good location - lots of traffic, and numerous other things to draw people to the shopping center.
Payroll. Often the largest cost associated with any retail concern, right after product costs... My guess is that this store had monthly payroll costs approaching $20,000, perhaps more, considering that Raleigh is not a low-income city.
My guess is that product costs would run this store in excess of $60,000 monthly, to keep those toys in stock we all like so much. Maybe that is more, maybe less, but either way they have to make up for 40-45,000 in overhead costs (assuming franchise fees, advertising fees, utilities, fixed asset costs and depreciation, in addition to the above listed guesses) so this means to even make a solid run of things, the store revenues need to approach $100,000 monthly, before the first dollar of profit is reflected. Even if product costs are on the order of $40,000 monthly, it takes an awful lot of customers to generate $80,000 monthly - consider that that is nearly $1Million in annual sales. Have any of us bought enough pen kits, sanding kits, mobile bases or whatever to begin to support that?
I enjoy 'group buys' as much as the next guy for savings on big product, but when we do that, we commoditize the product, taking a very real portion of much needed income away from the store and the small businessmen taking the risk on their own to provide a product and service to us. Commoditization (making a product like a commodity) in the business place is only good for the buyers, never for the middlemen that get squeezed between the buyer and manufacturer. This is why many of our machines are being produced in China - the manufacturer is trying to get a profit out of the equipment, and will do it any way possible, even when having lower prices demanded by their retailers and other distributors.... This is why Grizzly handles their own distribution. They control the production and resale, thus the profit.