Ok, so this is what happened: I had a nice chat with Rob at General finishes and he cleared up a few points for me. He said that the Seal-a-cell and Arm-a-Seal were designed from the outset to be used together. The oils in the SaC are more penetrating than in the AaS and although it could be used on its own as a finish similar to a Danish oil, it would lose its luster after a few months and become dull. The AaS can be used on its own on "boring" woods" where "popping the grain is not an issue. 3 coats will give a good protective finish and will harden off to a point where it can be polished or cut back. His recommended finish is ONE coat of the SaC put on wet, wait a minute and wipe off ALL of the residue. Apply 2-3 top coats of the AaS. Application device is a matter of personal preference and is just a method of getting it on to the work. The foam brush followed by a rag is fine, but can drip on vertical surfaces and if these aren't spotted and wiped off straight away they can cause a problem later. He even suggested that he has used it on his bench top by pouring it out of the can, spreading it out with a foam brush and leaving it to self level. For my application I used Semi Gloss top coat, which BTW is glossy enough, don't bother with the full Gloss IMHO and the Clear SaC. I applied a full coat of the SaC with a brush, waited and wiped off. Next day I applied the first top coat, this time with a rag. I used a method similar to French polishing. I formed a pad by wrapping a piece of wadding inside a lint free rag and wrapping it to form a stiff compact "Mouse" I then dipped the pad into the top coat, squeezing out the excess, I dipped and squeezed 3 times initially. I ended up with a wet, but not runny wiping pad. I applied to all surfaces in even strokes, putting on a thin coat, finishing with a steady sweep along the grain, refilling the pad as required. I applied a total of 3 top coats and one Seal coat rubbing gently with 0000 steel wool between each top coat. I DID NOT rub down the initial SaC coat as this is not recommended. After a week I applied a single coat of a good paste wax with 0000 wire wool and then buffed. The finish is super, medium shine, smooth and mark free. I would highly recommend this finish. I would maybe have preferred the Satin finish, but Woodworkers supply didn't have any! Anyway, all in all a good finish.
The table is finished and has been delivered to the customer, but the glass did not arrive as promised so no finish pics yet, but it does look really nice, even if I say so my self!