I have expanded my lumber business to include nation wide internet sales, and am thinking of investing in either print or electronic advertising, with the goal of increasing sales and awareness of my products and company. My business is primarily focused on selling a certain species and cut of wood.
There are a myriad of ways to spend $ on advertising, the primary ones being ads in woodworking magazines such as Popular Woodworking, Wood, etc. These same publications also offer electronic advertising on their web sites.
I'm wondering what the most effective medium is and would provide the best return for my investment, and would like to receive some advice from members of the NCWoodworker community.
In terms of advertising, what motivates you? Do you frequently read and use the ads in the back of major magazines, or do you click on the links that are posted on woodworking websites, or something entirely different?
My business is listed on Woodfinder, and also comes up on Google searches for my product type (although I've recently made some changes to the meta tags that should improve my position in the search results - will take a week or two before they show up though).
Rather than potentially wasting several thousand dollars on advertising (that may not yield great results), I sure would appreciate the advice and guidance from y'all as to where you learn about online lumber sources.
Thanks much.
Scott
ps: I'm intentially not listing my business or type of product on this post. Thx.
There are a myriad of ways to spend $ on advertising, the primary ones being ads in woodworking magazines such as Popular Woodworking, Wood, etc. These same publications also offer electronic advertising on their web sites.
I'm wondering what the most effective medium is and would provide the best return for my investment, and would like to receive some advice from members of the NCWoodworker community.
In terms of advertising, what motivates you? Do you frequently read and use the ads in the back of major magazines, or do you click on the links that are posted on woodworking websites, or something entirely different?
My business is listed on Woodfinder, and also comes up on Google searches for my product type (although I've recently made some changes to the meta tags that should improve my position in the search results - will take a week or two before they show up though).
Rather than potentially wasting several thousand dollars on advertising (that may not yield great results), I sure would appreciate the advice and guidance from y'all as to where you learn about online lumber sources.
Thanks much.
Scott
ps: I'm intentially not listing my business or type of product on this post. Thx.