Steve,
I would be hesitant to try that with a rotary tool. The bits I have that would do that in a reasonable amount of time would not leave a surface that looked that nice and would have to followed up with a polishing bit (the "stone" ones are best at that). They are also hard to control; the bits that can cut trenches like that are "grabby", or at least the ones I have are.
Dave,
I like that look. It is sort of the reverse of quilted wood; at a little distance, quilted wood can look 3D, where in this case the 3D treatment kinda looks like quilted wood from a distance.
Mark (Stave),
The gouge marks on the linked picture appear to be thought out, not just a random pattern and not all aligned. Am I reading too much into it or do you think it purposefully follows natural contours or flows from the grain on the top surface?