Have you checked the continuity of the wires going down the well with pump installed? You could have a break in the wires when they are tensioned, while on the surface, they make contact. Having installed many pumps in previous lifetime, we always did a run test of pump before dropping it back down into the well. Then if pump didn't run while in the well, check continuity. Because all three pumps (old one, Lowes, and HD ) don't run when installed in the well, the problem is down the hole wiring. You should get a reading of less than eight ohms. If not, then you have a break in the wiring. I know this won't make you feel any better, but I have a shop made winch for pulling pumps using the safety rope. PS most likely the old pump is still good. We quit installing "dime store pumps" (Lowes, Tractor Supply, HD) many years ago. Last pump I installed in church next door, cost me right at a grand. Neighbor lost a pump motor to lightening a couple years back. We bought a pump from HD, robbed the motor and added it to his existing pump.