The term BORG is transmorgrifying into an entity which is doing its own assimilation much like Mr Bas's StarTrek associates:
It first referred to HD (Big Orange Retail Giant) and then assimilated Lowes, and then Costco and is now in the process of assimilating WalMart, Sears, KMart and all other chain retailers of home repair products. They do this appealing to those of the gentler persuasion by using programmed drones which are named "Sales Associates" that target these unsuspecting targets with a cheerful "How can I help you?" The target responds with a question about a project that being contemplated. The "Sales Associate" then displays this wealth of cheap quality merchandise that falls somewhere in the category of the project while using catch phrases of "Quick" and "Easy", while sending subliminal messages to the target with phrases like "anyone can do it" or "idiot proof", knowing full well the target thinks their spouse, who will be doing said project fits one of these categories, or else the spouse would be here instead of the target. After the target leaves the BORG with a car load of just enough inferior substance to get the project going, the spouse then returns to confront the "Sales Associate" about all the stuff still needed and why the target wasn't informed of it. The "Sales Associate" then goes into "deflective engagement" mode, redirecting the spouse to the tool dept, using terms like "A-R-R-G-H" and "More Power". The spouse then leaves with another car load of cheap merchandise and another couple has been assimilated.
This can all be validated by a knowledgeable person knowing what the project really entails going into the BORG and asking a technical question about the project. The "Sales Associate's" program will promptly overload and will result in either "I don't work this dept" or "I will get you someone who knows about this" upon which they will depart to never be seen again.
This insidious invasion of our communities is also causing the demise of the local businesses where actual people with actual knowledge about home repair and DIY projects were employed. This is because the targets have more time than spouses to interact with the merchandising community. When targets entered the local business, and were confronted with pertinent technical questions about the project in a language that they could not comprehend, they felt threatened, and so sought the comfort of the place where "any idiot, even your spouse can do it" and technical questions would not be asked by a stupid drone. If they did pick up on a technical term that the spouse had uttered, they could use it and get "that's a good point" and shown even more cheap merchandise to buy.
The only protection against the BORG is for those that dwell with "targets": Never let them enter a BORG, destroy any "Sales Papers" before they enter the living premises, and block all "Home Improvement" channels from the TV reception.
I know that sounds impossible, and once in a while you'll really have to fix something!! (but that leads to a new tool, so guess you have to visit the BORG)
"Resistance is Futile":rotflm::rotflm:
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