I second DaveO's motion. I picked up a similar set (Allied brand) at a Cummins tool show, and have found I use it quite often. Having the full range of fractional and lettered bits allows you to adjust hole sizes for hard, soft, or wet pretreated wood (predrilling), getting optimal fit for store-bought dowels, etc. They also hold up well in metal, providing you use lubricant and the correct speed/feed.
I cannot comment on the Woodcraft bradpoint bit set, having never seen or used it, but my experience with inexpensive bradpoint bits (Craftsman) is that they do not last long in harder woods like oak or walnut. I have slowly replaced all my bradpoints with Freud forstners. I have to pull them out to clear chips more often, but at least they stay sharp.
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