After a fair bit of study of both the Shepherd and Lapple method and Texas A&M method of cyclone design, I think their basic concept is really quite sound. In a nutshell, the length to diameter ratio (L/D) is important in capturing particles of health concern. The issue with conventional cyclones that need to move a lot of air through them, is how big these things can get. By breaking the cyclones into many smaller diameter cyclones in parallel, they can increase the L/D ratio while maintaining high throughput without the machine becoming extremely long/tall. This is a creative solution.
Having said that, the distribution of airflow into many cyclones will likely create turbulence and reduces efficiency. I'm not sure by how much without a deeper dive. It also increases manufacturing costs by a lot. Finally, they need a pre-separator to get rid of chunks large enough to clog the tiny cyclones they have. This too adds to cost.
Finally, all the LEDs, fancy housing, web-based control adds to cost but in reality, adds nothing to the task of removing harmful particles (I've never had the urge to turn on my DC when visiting my daughter in CA). How much do you want to pay for "cool"?
My .0000000177 bitcoin (as of 8/28)